Name
Breakout Session - Millennials, Zoomers and Wine
Date & Time
Monday, June 12, 2023, 11:15 AM - 12:00 PM
Speakers
Description
Why aren’t young people drinking as much wine? It’s a question often asked in recent years as the category sees sales declines. Our panel of experts will talk about the latest trends in wine sales, why wine is losing market share to seltzers, RTDs and other categories, and what can be done to improve wine’s prospects with younger consumers.