Rob Bratskeir is a public relations veteran with a longtime specialty in adult beverage. His firm, Three Cheers, is equally adept at the three tiers and in implementing lifestyle-oriented campaigns that inspire discovery, trial and longevity, and that span earned media, influencer marketing, digital marketing and live activations. The team’s experience runs from portfolios such as Beam Suntory, to emerging brands such as Drizly, Loverboy Hard Iced Tea and Sagamore Spirit Rye Whiskey, and craft pioneers such as Harpoon Brewery.