Diana Eberlein is the Chair and Founder of the Coalition for Adult Beverage Alternatives and Chief External Affairs Officer (CEAO) at Vertosa, a leading emulsion provider for the infused beverage industry. She has worked in cannabis beverage for over 7 years and is particularly passionate about the category because of the consistent and sessionable experience, similar to other adult beverages. As a leading voice in the industry, Eberlein leveraged her platform to found the Coalition for Adult Beverage Alternatives (CABA) in 2024, uniting the alcohol and intoxicating hemp beverage industries to establish one voice for sensible regulation. As Chair, she oversees policy, advocacy, and education at the state and federal level to influence regulation for cannabis beverage. She has spoken on the cannabis beverage marketplace at SXSW, Adweek NY, BevNET Live, Benzinga Cannabis Capital Conference, and more. Eberlein was also featured in Marijuana Venture’s 40 Under 40 in 2023 and Benzinga’s Top 20 Most Influential Women in Cannabis in 2024.