Sandra Spalding brings over 30 years of experience in the hospitality and beverage alcohol industry. Her career began in restaurants, where she developed a deep understanding of guest experience and operations. For the past 24 years, she has played a key role at Twin Liquors, a Texas-based fine wine and spirits retailer with over 100 locations. As the head of marketing, she leads with a focus on brand storytelling, community engagement, digital strategy, and employee engagement initiatives. Sandra has served on several industry-related boards and is a dedicated advocate for mental health, community food initiatives, and the arts. She is passionate about using creativity and connection to drive impact both in business and the broader community.