6:15 PM - 8:00 PM
Randall’s Retail Store Visit

Transportation to and from Marriott St. Louis Grand is provided for all attendees. First bus leaves the Marriott St. Louis Grand for Randall’s Wine & Spirits on Southwest Ave. at 6:15pm. Last bus leaves Randall’s for return to the Marriott at 8:00pm.

8:00 AM - 9:00 AM
Continental Breakfast

Start the first full day of BARC with a complimentary continental breakfast and a chance to connect with fellow attendees.

9:00 AM - 9:45 AM
Keynote: Q&A with Jon Halper of Top Ten Liquors


We’re launching our first day of sessions with special guest Jon Halper, owner of Top Ten Liquors in Minnesota. Join us for this interactive Q&A session hosted by Beverage Dynamics VP, Jeremy Nedelka.

You’ll hear Halper’s take on business best practices, customer/employee relations, and industry trends – along with his personal ownership philosophy and plans for expansion.

Have a specific topic you’d like to discuss? Retailer questions are welcomed and encouraged – so don’t miss your opportunity to join the conversation.

10:00 AM - 10:45 AM
Breakout Session - Industry Data: Looking at Beverage Personas


Brian Berlin will share data from EPG Specialty Information, which has developed detailed beverage personas using its consumer survey results. He will also preview the brand new Imbibe Reports, which feature consumer trend and point of purchase data.

Breakout Session - License Questions Answered


Former Connecticut Liquor Commissioner Jack Suchy will discuss liquor licensing issues and opportunities currently facing beverage alcohol retailers nationwide. Suchy will also take questions on the often-confusing and -confounding topic of license laws, which can vary greatly from state to state.

11:15 AM - 12:00 PM
Breakout Session - Legal Update: Blurring Category Lines


The RTD and Zero-Proof categories continue to grow, with new products launching nearly every day. How can stores determine whether these products fall under their license, and whether there are rules about merchandising them? We’ll dive into those questions and more in this session.

Breakout Session - Millennials, Zoomers and Wine


Why aren’t young people drinking as much wine? It’s a question often asked in recent years as the category sees sales declines. Our panel of experts will talk about the latest trends in wine sales, why wine is losing market share to seltzers, RTDs and other categories, and what can be done to improve wine’s prospects with younger consumers.

12:00 PM - 1:30 PM
Networking Lunch

Complimentary lunch included for all attendees

1:30 PM - 2:15 PM
Breakout Session - Trends on the Rise, Trends on the Decline


From single barrel and private label products to cannabis and CBD beverages, this session will cover a variety of trends impacting the off-premise market. Which are losing steam after a few years, and which are poised to continue dominating the conversation? Find out as our panel provides insight and analysis.

2:30 PM - 3:15 PM
General Session - Embracing Technology: Ignore Innovation at Your Peril


Doing things “the same way we always have” is detrimental to your business. Innovation has been key to growing small businesses for decades, helping them compete against larger retailers and thrive in difficult economic environments. We’ll show you the value of embracing new technology and techniques, with real-world examples from the past to show you the future.

3:30 PM - 4:00 PM
Innovation Spotlight Presentations
4:15 PM - 5:00 PM
Distributor Panel


Representatives from leading wholesalers will answer attendee questions about how to strengthen the relationship between independent retailers and the middle tier. They’ll also discuss the latest technological innovations and ways to improve the ordering and inventory management process.

5:00 PM - 6:30 PM
Networking Reception
8:00 AM - 9:00 AM
Women’s Leadership Breakfast


Beverage Dynamics supports Women in Beverage and is proud to announce our second-annual Women’s Leadership Breakfast. The best part? Everyone is invited. Yes – that means YOU!

Featured panelists will share their unique views on the industry including the challenges they’ve faced and what they’re doing to empower future leaders in their organizations. Moderator Maggie Barchine, Communications Director for NABCA, will guide the discussion through a wide range of topics like hiring and training decisions, mentorship opportunities, equality in the workplace and more.

All BARC attendees are encouraged to attend this special event with huge significance to our industry. Advanced registration required.

REGISTER HERE (complete registration required or sign in to modify your existing registration)

9:00 AM - 10:00 AM
Keynote: Lead with Everyday Excellence


Master the Four E's of EXCELLENCE - Emotion, Education, Experience, and Energy – in this interactive keynote with Dustin James. Using creative content, music integration and audience engagement, Dustin will share valuable takeaways on driving greater success in your life and business. Walk away having identified critical areas of your life that can be better controlled and a reinvigorated commitment to excellence in leadership.

The tools provided through this session will help you: gain control during emotional situations, learn how to see your daily growth, utilize connections through experiences, and gain a clear understanding of the impact your energy has upon your daily life. In a busy world, we must participate and perform. Learn how to lead yourself and team members at a higher level to deliver greater success.

10:15 AM - 11:00 AM
General Session: Creating Unity and Purpose for Family Business Success


What are the essential ingredients of a successful family business? Join Tom Hubler as he shares best practices for mapping your goals, leadership development, managing conflict, and overcoming obstacles on your way to success. Plus, hear crucial insights on succession planning and The Last Challenge of Entrepreneurship.

11:00 AM - 12:30 PM
Networking Lunch

Complimentary lunch included for all attendees

12:30 PM - 1:15 PM
Retailer Panel


Leading retailers representing stores of different sizes will answer questions about the biggest challenges and opportunities facing the off-premise industry. Topics include allocated products, on-premise competition, cannabis and more.

1:30 PM - 2:30 PM
Keynote: Best Practices for DEI: Hire, Listen, and Cultivate


Creating inclusive business practices provides benefits to your company far beyond costs. The truth is representation goes far beyond increasing your market share, it improves business solutions. So, what's your DEI plan?

In this keynote presentation by Dr. Renay Scales, learn how to establish a foundation of equality and develop a toolkit to keep your business ahead of the curve. Dr. Scales will share proven strategies to achieving Diversity, Equality, and Inclusion success and how those principles can be applied in your stores.

DEI is empowering. Unlock that power and gain positive perspective through this timely conversation. You’re sure to leave with winnable actions that help your business continue to grow.

6:00 PM - 9:00 PM
Beverage Dynamics Top 100 Retailer Celebration (invitation only)

Please note agenda is subject to change